I am an innovative, tenacious, results driven digital marketer who focuses on delivering human connection through targeted experiences.
Senior Marketing Manager
I’m currently a Senior Marketing Manager at dunnhumby, the global leader in Customer Data Science. I strategize and execute all demand generation, content creation, and brand evolution for North America.
Here’s my last year by the numbers:
+250%: YOY increase in Marketing Sourced Opportunities.
+170%: YOY Increase in Marketing Qualified Leads, 83% of which were converted to Sales Qualified Leads.
3: two-day Partner Summits executed in 12 months, all with custom thought leadership created for the summits.
#1 out of 26 regions: North America leads each content category by qualified leads and page views.
Below is a selection of videos I helped produce as part of my lead generation strategy.
Analyzed current allocation and distribution of content for a division of the largest pleasure boat producer in the world. Provided recommendation for optimizing both distribution and types of content through digital channels in order to increase reach and effectiveness.
On behalf of AdAge’s Comeback Agency of the Year, mcgarrybowen, I developed & executed the global launch collateral for a new snacking category, chocolate brand, and several brand extensions of Mondelez products.
Audited content creation methodology and provided recommendations for increasing time to market while optimizing distribution for the 8th highest ranked hospital system in the U.S. Rehired to develop a beta digital benefit program.
Digital Marketing Manager
With more than 10,000 stores in 28 countries, Lidl is the 4th largest retailer in the world. Read more about Lidl in this Business Insider story.
Built Lidl’s first loyalty, segmentation, email/offer automation, and analytics strategy for Lidl US. With our development team, built the website and app for the U.S. market and implemented the strategy for launch.
Developed Lidl's brand strategy for the U.S. market, managed the execution of 14 focus groups, and gathered U.S. and International Board approval on the go-to-market strategy.
As Lidl’s spokesperson, released announcements confirming that Lidl was expanding to the US and responded to media inquiries. Received media mentions in The Washington Post, Business Insider, Forbes, and many more. Without prior PR experience, I quickly learned and delivered results.
Manager, Digital Growth & Innovation
Shop Your Way is the first member-centric social shopping platform that integrates products, partners, services, and recommendations, both online and in stores. It has roughly 125 million members.
Tested usability with consumers and provided direction to change roughly one third of the site to increase sales conversion rate, reduce bounce rate, and drive deeper levels of engagement.
Implemented several “growth hacks” to increase revenue through and reduce cost per conversion.
Briefed the Shop Your Way team on all emerging technology trends, and initiated tests to validate trends.
Developed and executed marketing plans for all proprietary Shop Your Way products and segments.
Managed the relationship of our digital & media AOR, content management, and PR agencies.
Collaborated with our Israeli based development team to increase Shop Your Way member engagement and transactions.
Doubled the number of Shop Your Way app downloads in 90 days, while maintaining a $1 CPA.
Analyzed the success of multiple mobile, digital, social, and print media, and adjusted allocation to optimize campaign productivity.
Researched, tested and executed the rebranding of Shop Your Way.
Led the creative development, messaging plan, and execution of the national partnership between Shop Your Way and Warner Bros.' MAN OF STEEL motion picture.
Student Marketing Consultant
Selected by Columbia College Chicago to work on a five person team to help launch the OREO brand cookie in the Czech Republic and Slovakia.
Developed and presented a strategic, cohesive launch plan to our client, KRAFT.
KRAFT adopted two of our ideas and deployed them into market.